Now a days, at every channel, there is a GA-GA about the movie 3 IDIOTS(2009). They are comparing its popularity and comparing its Box-Office collection with the blockbuster SHOLEY (1975), which does not make any sense. This actually raises a question on the IQ of the people working on this news. They are comparing the collection on SHOLEY (300 CR In 1975) with the current collection of 3 IDIOTS (150 CR till now in 2010).
I just have couple of questions for these people:
- Does the number of viewers are the same?
- How many people could reach to the theatre to watch the movie now and that time?
- Appreciation of money during the period?
Just to share the information in the year 1975 when there are very few cinema halls were present across the country and number of viewers was very less, and that time SHOLEY has done tremendously well.
For an example, just ask any of the person across the country, “Do you know GABBAR SINGH?” and the answer will be definitely “Yes” in 95% of the cases and the percentage will raise as the age group will increase. I just want to share a moment that happened in my life. I was working in an IT company and one day I just said to my colleague that he is looking like VIRU (Dharmendra of SHOLEY) today as he was wearing the same king of the denim jacket that VIRU wore in SHOLEY. He asked me, “Who is VIRU?”
“Haven’t you watched the SHOLEY?” I asked with surprise.
“No” he replied.
“What, you haven’t watched SHOLEY?” this was the question asked by approximately 20 people sitting around him instantly with a big surprise on their faces and this news spread in the entire company with in a hour and everyone who knows or do not know him asked him the same question “How come you haven’t watched SHOLEY?”
Now consider the same situation for the 3 IDIOTS. Does this movie could even come close to the height of the popularity that SHOLEY touched? Does any character of 3 IDIOTS could get the popularity as of GABBAR SINGH of SHOLEY?
Now come about the collection of this movie. In 1975 the movie had done the business of Rs 300 CR.
If we consider the gold rate appreciation to normalize the currency value with time, Gold rate in 1975 was Rs 540 per 10 gm while it is Rs 17000 in 2010, which is approximately 31.5 times of the past rate. So after normalizing the collection of SHOLEY according to 2010, the figure comes around Rs 9540 CR.
Now compare the collection of 3 IDIOTS with SHOLEY and think, Does Rs 150 CR is anyway near to the Rs 9540 CR?
Seriously, the current media looking really uneducated when it comes to comparison and they just sell the information without thinking does this make any sense or not. I know there are many factors that could be considered when making the comparison but the question still stands tall, that even after considering all the factors about both movies, Does 3 IDIOTS still anywhere close to the popularity and collection done by SHOLEY? Spreading this message by media that 3 IDIOTS could break or come closer to the records and popularity of SHOLEY is senseless.
Posted in Bollywood | Tagged 3 Idiots, 3 IDIOTS review, Collections of 3 IDIOTS, Collections of SHOLEY, is sholay the new 3 idiots, MOVIE REVIEW, sholay, Sholey, SHOLEY and 3 Idiots comparison | 8 Comments »
Hi, first of all a very happy new year to all iDubba readers. We had a a great time last year and we hope that this year we’ll be able to take iDubba to new heights. So how to start this new year’s first post? Well since you know that throughout last year “Reality” tag was amongst the favorites, so we’ll start with same this year too 
.. (i beg your pardon, but I know you love it too)!!
Last year Indian TV broadcasting saw a major overhaul, with Colors overcoming Star Plus’s supremacy and reality shows taking over saas-bahu sagas. The year started with Colors launching “Khatron Ke Khiladi” and then came several trend revolutionizing shows like- “Rakhi Ka Swayamvar”, “Sachh Ka Saamna” and not to forget “Raaz Pichle Janam ka”. These shows revolutionized the trend (to some extent though) of show picking during prime time slots. Some say the programs were exciting, some say they were too extreme, but at the end everyone watched them. Now let’s have a look at some of the most anticipated shows of 2010-
“Lift Kara De” on Sony- A reality show where contestants compete to prove that they are the biggest fan of their chosen Superstar. The premise look promising(with host Karan Johar) and the concept is a novel one, let’s see how it turns out to be. But yes, it may prove to be good for Sony, which is not able to deliver any promising reality show (except for Comedy Circus and Dus Ka Dum).
“National Bingo Night” on Colors- If you have seen recent ads where Abhishek talks about “aaram Classes”- yes they are the Promos of a new show to be aired soon on Colors. It’s a reality Game show where both the contestants and TV audiences will take part. The show will have two fast paced rounds of the popular guessing game ‘Bingo’ where the studio contestant plays one of many in-studio games, which is driven by the game ball numbers. The audiences meanwhile have to predict the numbers and match them with the tickets that will be handed out to them. It’s a game of intellect, luck and good guesswork!
“Rahul Dulhaniya Le jaeinge” on NDTV Imagine. This was one of the anticipated ones this year, but got delayed as NDTV wanted to air “Raaz Pichle Janam ka” before this. This is a mirror image of famous show aired last year “Rakhi Ka Swayamwar”. I mentioned about this sometime back in my post.
“Indian Premier Laughter Show” on Star One. Star one lost the heat after its flagship “Indian Laughter Challenge” show went off-air. It seems quite logical for them to come up with a similar concept this year too. People love comedy in any form, hence we would love to watch another season of that famous show.
There are other highly anticipated reality shows which are going to be on-air this year. Let’s see what all we have-
Colors- “Chak Dhoom Dhoom”- Dance talent, “Bigg Boss-4″, “Khatron Ke Khiladi-3″.
Zee- “Sa Re Ga Ma Pa, Li’l Champs”.
Star Plus- “Sach Ka Saamna-2″.
Sony- “Indian Idol-5″, “Jhalak Dikhlaja-4″, “Boogie Woogie”, “Dus Ka Dum-3″.
So let’s sit back and enjoy ourselves, and don’t forget to register on iDubba if you want regular updates on the Schedules of these shows .
Posted in Indian TV Broadcasting, TV Shows | Tagged Abhishek bachhan, bingo, Colors, lift kara de, NDTV imagine, rahul dulhaniya le jaeinge, reality, Reality shows, Sony | 3 Comments »
Yes, both these words share common initials, but in reality there is huge gap between India and Innovation. In past decade India has become a hub for outsourcing (specially in IT), and has shown some outstanding growth in fields like Telecom. But this post is specially for Internet Startups where all the action is happening today (both locally and Internationally)! I have recently started my startup journey and have experienced some fake expectations and harsh realities in past one year. My interaction with some young entrepreneurs and startup enthusiasts forced me to think about one issue- “Why we don’t hear Google/Twitter like stories from India?”
I have been to several B-Plan contests in India and have attended several other events as TIE-Con, OMCAR etc. These events do help us in creating an initial business network but the problem lies in the seriousness shown from both the startup side and Investors’ side. No, it’s not about the idea, in fact all the ideas are good and promising on paper. continue reading..
Posted in Startup Resources, Trak.in Guest Posts, iDubba's Launch | Tagged B-plan, Innovation, startup, TIE | Leave a Comment »
December 27, 2009 by rabi
It looks like Aamir is preparing himself for a top class Job offer after his Bollywood Career. Why? Well, his out-of-box marketing strategies must be catching the eyes of top class media honchos and who knows he might be having some offers already. On this Business Blog it makes sense to have a look at some of the aspects of Marketing and relate it to the skills and strategies of Aamir Khan.
Aspect 1: Understanding Market
If Ghajini meant reaching out to all type of Audience and meeting people who are going crazy about Aamir’s looks, ‘3Idiots’ means catching college students who most probably have read “Five Point Someone”.
That’s a very critical lesson from marketing point of view- Start promoting the product from a small group which is able to embrace the ‘idea’ behind the product without actually getting access to real product. Remember what iPhone did?
Continue Reading..
Posted in Indian Media Samachar, Marketing in Media, Startup Resources, Trak.in Guest Posts | Tagged 3 Idiots, Aamir Khan, Ghajini, Marketing | 2 Comments »
December 17, 2009 by rabi
Ok.. most of you might be wondering about iDubba now! What it is? How it’s different? How it can save my life and much more.. That’s why we thought of coming up with this Blog update to let our readers connect with iDubba in a better way!
iDubba’s main USP is in understanding your profile and behaviour. There are many websites which will give you schedules of TV shows/Movies but they will not suggest you that why should you watch them. iDubba understands this pain area and allows user to find shows of their interests with ease. That’s why with every show results you also get handy information saying why should you watch that show. Very soon we’ll enable features where you can rate shows and comment on them too.
Our aim is to make your searches fast and relevant. We don’t want that you spend more time on iDubba itself rather than watching actual programs. We have started with six basic genres right now. But we chose them based on the interests of internet users, and because its very difficult to get relevant information about shows in these categories.
Now why should you register? You can use a very effective feature “iAlerts” after registering with iDubba. Whenever you search for shows based on your choices, you will get an option to set alerts for same. Those alerts will tell you when the show appears over TV, and also give you an option to set alert for same. We know that for you the main challenge today is in knowing about shows which might interest you and then getting alerts about the same so that you can watch them. We will soon be implementing reminder features and alerts through various other networks and Devices.
Now the more you surf over iDubba (after getting registered), the better our algorithm understands you and show results keep on getting better by the day based on your behaviour. We’ll keep on adding more shows and channels and will also better our search criteria so that you can choose shows based on channels and Languages too.
So keep surfing iDubba! We promise to come up with all these and much more very soon!
Posted in iDubba's Launch | Tagged iDubba, idubba features, idubba launch, idubba USP | 1 Comment »
December 14, 2009 by rabi
Okay! You might question me – are you obsessed with reality? The truth is- NO.
I’m obsessed with the stupidity of people who make us watch reality shows. Well I should not simply bad mouth the word “Reality” here, because there is some good reality content over TV too. Some of the shows which I like in their original form are “So you think you can Dance”, “Chotte Miyan”, “Mindfreak” etc. But, I’m not here to talk about such shows, otherwise you’ll lose patience and browse off my guest author page .
What about shows like “Lux- The perfect Bride”? Or more interesting one “Raaz Pichle Janam ka” on NDTV Imagine? Now, I got your attention, right? I don’t want to describe what happens in such shows, as you’re more educated about these than me. What I want to talk about is “Reality TV Shows”. What exactly is a “Reality Show”? To what extent one can go in the name of Reality? And all this from a very common man’s perspective. continue reading..
Posted in TV Shows, Trak.in Guest Posts | Tagged dance music, guest author, Indian television, ndtv, raaz, reality show, Reality shows, reality soap, reality tv show, reality tv shows, scripted, so you think you can dance | Leave a Comment »
December 12, 2009 by rabi
Yesterday I was able to catch this show which I wanted to watch when it premiered in India but somehow missed that time. However yesterday I put a reminder for the show and was able to catch it right on time. So here is my take on the show-
“Doing DaVinci” is based on innovative and creative thinking of the original Renaissance Man- Leonardo Da Vinci. He was an artist, scientist and a master of technology. Some of the designs which he made were thought to be ahead of his time and couldn’t be constructed then. Discovery thought of this as a good opportunity and came up with this idea of making a show around such designs.
But, as we know Discovery, they are experts in creating shows which are awesomely appealing. Hence they chose the ‘war’ section of Da Vinci’s designs to be constructed by a team of six experts from various fields of expertise. In this series their aim to construct 4 war designs viz. Armored Tank, Siege Ladder, Scythe Chariot and Machine Gun.
Yesterday I watched their “Seize Ladder” episode. In the episode ‘The crew attempts to build the renaissance master’s most massive design: a towering three-story siege ladder. But as creative differences arise, tension threatens to pull the team apart.’ To be frank the show wasn’t able to leave an awe effect on me, as it does for other Discovery shows. May be because this episode was related to a ladder and not something like Tanks and Fire guns. But one thing which was missing is lack of information about Da Vinci’s design itself. They should have covered his theory behind the design more extensively, because that is something we are really looking at on the show.
The show still has some usual Discovery touch- fighting among team members (some spice), flawless commentary and perfect execution. The only lacking part for last episode was content. Let’s hope that upcoming episodes are better in content as well.
Watch this show on Discovery: Sat, Dec 19 at 10:00 AM and let us know what you think about the same.
So here is iDubba’s iVerdict for the show- [3 Stars]
Note: Verdict can be modified after watching future episodes !
Posted in TV Shows | Tagged Discovery, Doing Da Vinci, Show reviews | Leave a Comment »
Recent spurt in Global Warming related news across media has put it in the limelight! Now everyone in household has started talking about it, and that too in a serious tone. In my opinion this is a very important development, as fight against Global warming can’t succeed unless common people understand the ill effects of same.
For past 12 years (since Kyoto protocol in 1997) Governments from all over the world are trying to blame each other rather than taking any major step to reduce emissions. The choice is difficult- Growth or Climate?
Since for any Government it’s very important to keep the economy stable in short term (5-10 years), it’s not an easy thing to choose climate over growth. No one has understood this yet, and now we are again going to have Copenhagen Summit, which will probably lead to similar results as of Kyoto.
So what’s the solution? Should our Government just sit and watch what’s happening? Well, they still are doing nothing different! My point is Government should take a secondary role here. Primary role has to be taken up by media. There is only one way Global warming can be reduced- by making common people well aware of the situation and taking individual steps to slowly reduce this effect. I know it’s difficult but it seems to be the only logical solution. Because for a Govt to confidently back any major carbon reduction solution, it would need support from its voters.
Recently many news channels have taken up this topic very enthusiastically for various reasons, but results are visible. I met one Industrialist who even wanted to have one windmill setup, as he saw some great future for green energy in India. From India TV (which has large fan base in rural India) to CNN-IBN (best urban news channel) every channel is proactively broadcasting shows which make user aware of Global warming. But I’m yet to find any show which can teach common people how to individually contribute in reducing carbon footprint. Last week’s “Brunch” from HT mentioned some entrepreneurs and talked about their individual efforts and ways to reduce global warming. One of the methods can be to buy Carbon credits and make your small events carbon free.
Other show which is very timely showcased is Discovery’s “Project Earth”. This show describes some of the Geo Engineering methods which can become the ultimate solution to all Global Warming woes. But they can also be hazardous to environment, since they can bring serious environmental changes on a large scale.
Media has started doing its bit to reduce Global warming, let’s hope that this war continues till we see a solution coming or till Carbon burns the whole planet! Choice is ours.
Posted in Global Warming, Indian Media Samachar | Tagged carbon, copenhagen, Global Warming, green house, kyoto, Media | Leave a Comment »
Did you read that big Ad on almost every news paper saying “Blue collects 100 Crores in revenue”? And, more importantly did you read the same movie’s review on any newspaper or website? Quite contrasting. Right? Call it a normal phenomena or astute strategy but this has surely taken toll on almost every new Bollywood release! These days movies are known not by their general reviews but by how much collections they are able to make at Box-office.
I have even seen Directors and Actors trying to prove critics wrong by telling them numbers. I saw one interview of Akshay where he assured “Who says ‘Chandni Chowk to China’ is a flop? The movie was able to recover most of its expenses.”. continue reading..
Posted in Bollywood, Trak.in Guest Posts | Tagged blue, Bollywood, box office, flop, hit, movies | Leave a Comment »
November 24, 2009 by rabi
I don’t know how many of you have watched the Movie “2012”, but I watched it 2 times and found it an extremely interesting one! It’s not just about the story, the way a person can relate to Movie is also appreciative. But somehow I thought that the movie teaches many lessons, especially from an Entrepreneur’s point of View.
There are many instances where a Startup can easily see it’s own picture on the Screen. When I watched the movie second time I could relate some dialogues with my own life. It was quite funny too. For instance there is a scene in 2nd half where they talk of selling shuttle seats for some billions of dollars to a Saudi Sheikh – They argue that it’s unfair – To this US Mayor yells “Do you think without billions of dollar aid from Private Investors this mammoth task was ever possible?”. Continue reading..
Posted in Startup Resources, Trak.in Guest Posts | Tagged 2012, entrepreneurship, Startups | 2 Comments »
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Just to share the information in the year 1975 when there are very few cinema halls were present across the country and number of viewers was very less, and that time SHOLEY has done tremendously well.
