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Archive for the ‘Indian Radio’ Category

Creative initiatives from Indian Radio stations

Posted in Indian Radio, Trak.in Guest Posts, tagged , , on July 22, 2009 | Leave a Comment »

Here is a list of initiatives taken by Indian Radio stations to market themselves. For e.g.
Radio City with Indimoto launched Carpool on Radio initiative for Mumbai and Delhi audience (Read full news here.).
Radio Mirchi with Aircel announced Mirch Lift Kara De service in Mumbai (Read full news here.).
Back to Pavilion an initiative by BIG 92.7, Kanpur targeted [...]

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Niche Radio Stations- An idea for creative programming

Posted in Ideas and Creativity, Indian Media Samachar, Indian Radio, Trak.in Guest Posts, tagged , on July 13, 2009 | Leave a Comment »

While driving and listening to the Radio (just as millions of others do) , a thought buzzed me. There is a time when you are actually bored with all the Channels, listening to the same song again and again, time over! The only differentiator being their RJs blabbering the same stuff over and over again. For [...]

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Michael Jackson’s demise brings some uncalled good news for Hit 95 FM

Posted in Indian Radio, Marketing in Media on June 27, 2009 | Leave a Comment »

Well everyone in this world is shocked hearing this news. Michael’s death brings an end to the era of music he started. Everyone is sad at the news and so do the people at Hit 95 FM. Sometime back they started ‘Michael Jackson This Is It Challenge’ with IDEA in which they are planning to [...]

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