Here is a list of initiatives taken by Indian Radio stations to market themselves. For e.g.

Radio City with Indimoto launched Carpool on Radio initiative for Mumbai and Delhi audience (Read full news here.).

Radio Mirchi with Aircel announced Mirch Lift Kara De service in Mumbai (Read full news here.).

Back to Pavilion an initiative by BIG 92.7, Kanpur targeted students’ community in a very fresh way.

Read my complete analysis here.